Enough with the algorithms!

Meme Machine tailors ads to viewers, so instead of a campaign having only a few different ads, it can effectively run millions of individually optimized ads. Meme Machine has been used in award-winning campaigns, many of them award winning, including one which won a Cannes Lions.

Sign up for invites and updates and we’ll keep in touch! Also, feel free to explore some of our case studies.

• The right flight for you

  

  Scandinavian Airlines make flight recommendations based on closest airport, flight schedules and what's on TV.

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• The little send guide

  

  The Swedish Postal Service adjusts their ads based on the surrounding content — engagement and click-thru go sky-high.

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• Five day forecast

  

  Telia Sonera makes movie recommendations based on weather, and its branding and sales scores shoot through the roof.

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Moving on

Real-time data and dynamic content are two of the things that make the Internet unique. Burt has presented this concept at The Creative Social, Techcrunch50, Web 2.0 Expo, Plugg, and Creative Summit, and has given examples of how real-time ads not only improve persuasion, but also enable more entertaining creative. Burt has even gone as far as to proclaim that real-time, dynamic content will launch yet another ”creative revolution”.

Ads don’t just improve relevance with real-time dynamics; they also include variables that can be used to enhance the ads in a creative way. This is similar to the way: copywriters use data creatively to prove a point, and art directors use graphics to drive attention and impact.

The first step in creating a real-time, dynamic ad is to come up with the basic ideas — for this, Burt produced Copybox, the first writing tool for the digital copywriter. Next, an engine that can mix up the data and make sure that the right stuff is actually shown to the right people is required – that's where Meme Machine comes in.

Meme Machine is a platform service that makes it easy to manage real-time ads, by eliminating most of the deployment-related concerns. It's cheap — you pay only for what you use — and since it's really well-integrated with Flash: it can be deployed in minimal time.

Have a look at our case studies, or sign up for an invite, if you don't mind getting your hands dirty.