• The right flight for you
• Swedish Post
• Telia Sonera

Case: Five day forecast

Agency

CP+B Europe (formerly Daddy)

Client

Telia Sonera

Description

The number one topic any given Swedish summer day is naturally the weather — someone once said the Swedish summer is the best day of the year. Telia Sonera, Sweden's largest telco operator, was selling broadband during the summer. The offer included five movie rentals, so together with the client we created an ad that made movie recommendations based on the visitors local weather.

Reactions Used

• Weather

  Current weather and forecasts.

We’re simply matching up weather to the user’s current location, giving them the best possible movie recommendations for the upcoming couple of days.

Yes, the example is in Swedish — gibberish to some but we believe it to be the next universal language… or maybe we're just too lazy to translate it ;)

The payoff (also in Swedish) says it all: Telia takes every precaution to give you the best movies possible this summer.